Viraj vaya

  Online marketing is one of the most important elements in the working of a business in the modern times. While online marketing was picking up before the pandemic struck, the style of marketing is picked pace like never before after the coronavirus wreaked havoc across the globe. People started working from home and everyone started shopping online for everything right from groceries to vegetables and even clothes and entertainment. It therefore became essential for online as well as offline businesses to run effective campaigns on the web to grab the attention of your target audiences.  In the course of running an online campaign, there are a lot of factors that you need to take into consideration. However, one of the first things that you need to do is to hire the right online digital marketing agency in Mumbai . Apart from hiring the right professionals, you also need to make sure that you have a good presence in all the places that your prospective clients are likely to ...

The key to success for a brand lies in its ability to stay relevant in the market. A brand manager must remember two things; first, the market is full of competition and a small mistake made by a brand might seriously cost its relative reputation and second, customers are intelligent and do not hesitate to shift their loyalty from their brand to another on the face of its dwindling reputation. This is exactly the reason why every brand must work hard not only to build a formidable reputation in the market but also to sustain it by staying relevant. Developing an effective brand reputation is undoubtedly a difficult task, but it is certainly not impossible if the brand managers are serious enough to religiously follow the winning formula. If you are wondering what this winning formula is to build and maintain an effective brand reputation, here are the points you should keep in mind. Engineer a strong presence online This is the age of the world wide web. So, it is no wonder that online...

  Determining the right marketing mix is probably the trickiest part of marketing. A brand might take up its promotional activities quite aggressively but those activities will be able to generate leads only if the brand selects the right combination of marketing platforms. Today, there are a large number of platforms which facilitate brands to conduct their promotional activities. However, it is impossible for a brand to promote itself to all these platforms simultaneously because of the heavy cost involved in it. It is quite imperative that the brand managers strategise the perfect bouquet of marketing platforms which would prove to be optimum for the brand’s promotion. This strategy is known as integrated marketing solution. The purpose of integrated marketing company is to provide brands a well-defined course of action to carry on their promotional activities. Every brand invests in a lot of research to determine its integrated marketing solution. It has been observed that mos...