Viraj vaya

    Digital media has emerged as one of the most effective means of marketing brands in recent years. Although there are several factors that have contributed to the growth of digital media, the increased consumption of social media websites and applications has made digital media one of the most sought-after platforms for marketing. The increased usage of social media sites can be considered a cultural revolution.  Today’s youth spend a lot of their time on social media platforms. They have fun and recreation and pursue their hobbies and professional activities online. The easy availability of smartphones and fast and cheap internet services have boosted the use of social media. Almost every brand sets aside a portion of its budget to market itself on social media. When we talk about promotions of a brand on social media, one should not think of it as posting a photograph or a text. A lot of brainstorming and elaborate planning is required to draw the roadmap for digital...

  Digital media has emerged as one of the most effective means of marketing brands in recent years. Although there are several factors that have contributed to the growth of digital media, the increased consumption of social media websites and applications has made digital media one of the most sought-after platforms for marketing. The increased usage of social media sites can be considered a cultural revolution.    Today’s youth spend a lot of their time on social media platforms. They have fun and recreation and pursue their hobbies and professional activities online. The easy availability of smartphones and fast and cheap internet services have boosted the use of social media. Almost every brand sets aside a portion of its budget to market itself on social media.   When we talk about promotions of a brand on social media, one should not think of it as posting a photograph or a text. A lot of brainstorming and elaborate planning is required to draw the roadmap for ...

  Digital marketing involves the publication of quality content on all possible digital media at the same time. If a brand decides to share a piece of information with its customers, it must publish it on the website, the blog, and all its social media platforms at the same time. Even if a single channel is missed, the brand might miss out on a proportion of its customer pool. This strategy of multi-channel promotion makes the digital marketing team of the brand face a big challenge. The challenge is of monitoring all the channels with equal fervour.    It should be understandable to every person with even a little idea of marketing that monitoring brand communication holds utmost importance. Otherwise, the brand would fail to understand the public reaction to that information and eventually might take wrong business decisions. This task of monitoring multiple channels at the same time is not at all easy. It is why reputed brands always hire the service of any reputat...

  Digital media has emerged as one of the most effective means of marketing brands in recent years. Although there are several factors that have contributed to the growth of digital media, the increased consumption of social media websites and applications has made digital media one of the most sought-after platforms for marketing. The increased usage of social media sites can be considered a cultural revolution.    Today’s youth spend a lot of their time on social media platforms. They have fun and recreation and pursue their hobbies and professional activities online. The easy availability of smartphones and fast and cheap internet services have boosted the use of social media. Almost every brand sets aside a portion of its budget to market itself on social media.   When we talk about promotions of a brand on social media, one should not think of it as posting a photograph or a text. A lot of brainstorming and elaborate planning is required to draw the road...

  Digital media has emerged as one of the most effective means of marketing brands in recent years. Although there are several factors that have contributed to the growth of digital media, the increased consumption of social media websites and applications has made digital media one of the most sought-after platforms for marketing. The increased usage of social media sites can be considered a cultural revolution.    Today’s youth spend a lot of their time on social media platforms. They have fun and recreation and pursue their hobbies and professional activities online. The easy availability of smartphones and fast and cheap internet services have boosted the use of social media. Almost every brand sets aside a portion of its budget to market itself on social media.   When we talk about promotions of a brand on social media, one should not think of it as posting a photograph or a text. A lot of brainstorming and elaborate planning is required to draw the road...

  Digital media has emerged as one of the most effective means of marketing brands in recent years. Although there are several factors that have contributed to the growth of digital media, the increased consumption of social media websites and applications has made digital media one of the most sought-after platforms for marketing. The increased usage of social media sites can be considered a cultural revolution.    Today’s youth spend a lot of their time on social media platforms. They have fun and recreation and pursue their hobbies and professional activities online. The easy availability of smartphones and fast and cheap internet services have boosted the use of social media. Almost every brand sets aside a portion of its budget to market itself on social media.   When we talk about promotions of a brand on social media, one should not think of it as posting a photograph or a text. A lot of brainstorming and elaborate planning is required to draw the road...

  Digital media has emerged as one of the most effective means of marketing brands in recent years. Although there are several factors that have contributed to the growth of digital media, the increased consumption of social media websites and applications has made digital media one of the most sought-after platforms for marketing. The increased usage of social media sites can be considered a cultural revolution.    Today’s youth spend a lot of their time on social media platforms. They have fun and recreation and pursue their hobbies and professional activities online. The easy availability of smartphones and fast and cheap internet services have boosted the use of social media. Almost every brand sets aside a portion of its budget to market itself on social media.   When we talk about promotions of a brand on social media, one should not think of it as posting a photograph or a text. A lot of brainstorming and elaborate planning is required to draw the road...

Digital marketing involves the publication of quality content on all possible digital media at the same time. If a brand decides to share a piece of information with its customers, it must publish it on the website, the blog, and all its social media platforms at the same time. Even if a single channel is missed, the brand might miss out on a proportion of its customer pool. This strategy of multi-channel promotion makes the digital marketing team of the brand face a big challenge. The challenge is of monitoring all the channels with equal fervour.    It should be understandable to every person with even a little idea of marketing that monitoring brand communication holds utmost importance. Otherwise, the brand would fail to understand the public reaction to that information and eventually might take wrong business decisions. This task of monitoring multiple channels at the same time is not at all easy. It is why reputed brands always hire the service of any public reputat...

  In recent times, social media has taken the world by storm. Billions of people document and share their lives online on various social media platforms. While some people do it for fun, some people use it for branding and acquiring reach. Irrespective of what purpose one is using it for, pleasing and satisfying everyone is impossible. Some person will show their disappointment with you or your brand. It can lead to a bad reputation for your brand.    It is why many organizations today are coming up with new ideas and policies that can curb and restrict just anyone from posting a negative review or a hate comment online. Having said that, there is another way you can actively tackle the negativity online. It is by hiring the services of an online reputation management (ORM) agency. Such companies work to maintain and build the reputation of a brand or a company online. They work effectively and efficiently to cover up even the smallest of issues when it comes to the c...

In recent times, social media has taken the world by storm. Billions of people document and share their lives online on various social media platforms. While some people do it for fun, some people use it for branding and acquiring reach. Irrespective of what purpose one is using it for, pleasing and satisfying everyone is impossible. Some person will show their disappointment with you or your brand. It can lead to a bad reputation for your brand.    It is why many organizations today are coming up with new ideas and policies that can curb and restrict just anyone from posting a negative review or a hate comment online. Having said that, there is another way you can actively tackle the negativity online. It is by hiring the services of an online reputation management (ORM) agency. Such companies work to maintain and build the reputation of a brand or a company online. They work effectively and efficiently to cover up even the smallest of issues when it comes to the company'...

  In recent times, social media has taken the world by storm. Billions of people document and share their lives online on various social media platforms. While some people do it for fun, some people use it for branding and acquiring reach. Irrespective of what purpose one is using it for, pleasing and satisfying everyone is impossible. Some person will show their disappointment with you or your brand. It can lead to a bad reputation for your brand.    It is why many organizations today are coming up with new ideas and policies that can curb and restrict just anyone from posting a negative review or a hate comment online. Having said that, there is another way you can actively tackle the negativity online. It is by hiring the services of an online reputation management (ORM) agency. Such companies work to maintain and build the reputation of a brand or a company online. They work effectively and efficiently to cover up even the smallest of issues when it comes to the c...

The marketing strategy of an online brand cannot be similar to that of its physical presence. Customers perceive an online brand and its physical presence quite differently. This is why developing a strong digital marketing strategy should be assigned to an established marketing agency or media firm. The professional marketing agencies and media firms have the required skills and knowledge to prepare a marketing strategy exclusively to promote online brands. In the last few years, media firms have been indulging in several innovative activities to market online brands. They have been quite successful in reaching their goals. A few of the activities that have helped them do so are as follows:   1.      Creating a strong brand persona Since an online brand has a presence on the internet, a strong brand persona must be created. It will be present in every communication of the brand. The brand persona must represent the brand in a comprehensive as well as crea...

  The marketing strategy of an online brand cannot be similar to that of its physical presence. Customers perceive an online brand and its physical presence quite differently. This is why developing a strong digital marketing strategy should be assigned to an established marketing agency or media firm. The professional marketing agencies and media firms have the required skills and knowledge to prepare a marketing strategy exclusively to promote online brands. In the last few years, media firms have been indulging in several innovative activities to market online brands. They have been quite successful in reaching their goals. A few of the activities that have helped them do so are as follows:   1.      Creating a strong brand persona Since an online brand has a presence on the internet, a strong brand persona must be created. It will be present in every communication of the brand. The brand persona must represent the brand in a comprehensive as well ...

  Online presence is no longer an option for brands in the market. It is a necessity. A brand that does not maintain a high-value online presence is bound to be forgotten by customers. This is because an increasing number of modern consumers seek information about brands on the internet. If they do not find adequate information about any particular brand, it is assumed to be insignificant. This is why brands invest a lot of time and resources in establishing a steady online presence on search engine results, popular websites, and social media.   However, the mere presence of a brand in the aforementioned online mediums is not enough. The brand must earn some degree of online reputation. It is much easier said than done. Maintaining a brand reputation demands a lot of effort from the digital marketing team. Still, there remains a risk of the reputation getting dented now and then. Hence, the responsibility of online brand reputation management should be given to a professional ...

Online presence is no longer an option for brands in the market. It is a necessity. A brand that does not maintain a high-value online presence is bound to be forgotten by customers. This is because an increasing number of modern consumers seek information about brands on the internet. If they do not find adequate information about any particular brand, it is assumed to be insignificant. This is why brands invest a lot of time and resources in establishing a steady online presence on search engine results, popular websites, and social media.   However, the mere presence of a brand in the aforementioned online mediums is not enough. The brand must earn some degree of online reputation. It is much easier said than done. Maintaining a brand reputation demands a lot of effort from the digital marketing team. Still, there remains a risk of the reputation getting dented now and then. Hence, the responsibility of online brand reputation management should be given to a professional service...